25 Days of Top-Selling Brands: Primary

As we countdown our top-selling brands of 2023, we want to take a moment to reflect on what makes each brand loved in our community. Today, we celebrate Primary. Primary clothing set out to bring a kids’ clothing line with no color rules, no slogans, and to make quality affordable. All of their clothing is super soft and comfortable. They carry baby, toddler, and kids’ puffer jackets, coats, tops and tees, sweatshirts, dresses, swimsuits, pants, leggings, pajamas, shorts, and accessories. They even have matching holiday pajamas for the entire family!  

*Ahoy Matey + NEPA Kids

*Goose Girl

*Gigiroe + Jo


Directly from our community:

“Primary is our go-to brand for everyday play! Their basics are great quality and their customer service can’t be beat. The fit has always worked best for my slender and tall kiddos and, best of all, I know I’ll be able to pass them down because they’re timeless basics for all genders.”  – Holly Dollinger

“I love Primary! The PJ’s last for years/through multiple kids, the swimwear is excellent quality, I love the basic/essential styling and ability to mix and match pretty much everything they sell. The sizing seems to be spot on for us, everything is true to size!” – Chris-Rachel Rydalch

We love Primary for all of the great quality basics they offer. Their pajamas, leggings, and puffer jackets are our all-time favorites from this brand. They are great for layering with other pieces in my children’s wardrobes, as well as making cute costumes for Halloween! – Carra Bates



Sizing Notes:

Primary sizing tends to run true to size. We have included Primary size charts for reference. 

Primary Clothing Baby Size Chart

Primary Kids Clothing Size Chart Ranges

Primary Kids Clothing Size Chart

Primary Adult Clothing Size Chart



Shop Primary on Kidizen and discover why this is a top-selling brand!

About The Author

Randi Pivec

Randi Pivec a.k.a. Violet’s Closet, is a kids clothes shopaholic and photo-obsessed mama of two who is just trying to figure this parenting thing out. She loves to answer any and all questions about Kidizen in the app and the Hello Kidizen Facebook group. When she isn’t helping other moms navigate buying and selling, she’s curating collections and brainstorming new style features.