25 Days of Top-Selling Brands: Little Road Co (formerly known as Lulu & Roo)

As we countdown our top-selling brands of 2023, we want to take a moment to reflect on what makes each brand loved in our community. Today, we celebrate Little Road Co. Little Road Co (formerly known as Lulu & Roo) clothing is made for comfort and style.  Shop hoodie sweatshirts, tops, pants, dresses, shorts, lounge pajamas, rompers, and accessories. They also have coordinating and matching women’s clothing! Parents love their easy-wearing designs and fun mixed-fabric designs. Their Harry Potter collection is a fan favorite. 


*TinyToes Collection

*Raising Wild Ones



Directly from our community:

“I like that Little Road Co has simple pieces that are easy to mix and match. We love their peplum tops/hoodies and paper bag waist skirts/shorts. I also like that their fit for many items is gender neutral – easy to pass down between siblings. Their fit is variable between items.”  – Danielle Bowen @charmcitykids 

“We love Lulu & Roo / Little Road Co!  I haven’t owned any of their pieces since it switched to Little Road Co due to my kids getting so big, but loved how super soft and comfy their items are. I also love how this brand comes in bigger sizes!”  – Violet’s Closet


Sizing Notes:

Little Road Co sizing can vary so we recommend checking with the seller. We have included Little Road Co size charts for reference. 

Shop Little Road Co on Kidizen and discover why this is a top-selling brand!

About The Author

Randi Pivec

Randi Pivec a.k.a. Violet’s Closet, is a kids clothes shopaholic and photo-obsessed mama of two who is just trying to figure this parenting thing out. She loves to answer any and all questions about Kidizen in the app and the Hello Kidizen Facebook group. When she isn’t helping other moms navigate buying and selling, she’s curating collections and brainstorming new style features.