25 Days of Top-Selling Brands: Hanna Andersson

As we countdown our top-selling brands of 2023, we want to take a moment on what makes each brand loved in our community. Today, we celebrate Hanna Andersson. Hanna Andersson is a heritage brand with Scandinavian roots. They became pioneers in sustainability thanks to their famous hanna-me-down quality. Since Hanna’s founding in 1983, they’ve been crafting made-to-last, made-for-play clothing that’s perfect for outfitting the adventure of childhood. From stripes to bright, happy graphics to Disney and other beloved characters, organic cotton Hanna Andersson pajamas for both boys and girls are a favorite in the Kidizen community!

*My Loves in Mountains

*Katie Noland Griggs

*Peachie Doll + NC Scout

*Molly Hernandez


Directly from our community:

Our family absolutely loves Hannah Andersson as one of our go to brands for children’s clothing! The quality is exceptional, and the use of organic cotton gives us peace of mind. The colorful prints have added a vibrant touch to our son’s wardrobe and the hand-me-down quality ensures longevity. The character collaborations, like Star Wars and Marvel, are a big hit in our household. The Miles Morales collection was particularly exciting for our son and we can’t wait to give him the Pikachu sweatsuit for Christmas. As a Style Scout for Kidizen, I appreciate how Hannah Anderson items, especially pajamas, move quickly for my clients. It’s a go-to brand for both comfort and style! ” – Molly Hernandez

“For me the pajamas and holiday themed clothing really stands out for Hanna. My daughter got a tulle dress as a gift when she was a baby and I remember being so impressed by how soft it was and we have been hooked ever since!.” – Sarah McElrath

My boys have worn Hanna Andersson since they were babies (they are 10 now!). The clothes last forever & the pajamas are made to fit for years- through many, many, many washes! Love Hanna!” – Katie Noland Griggs


Sizing Notes:

Hanna Andersson sizing seems to be true to size to slightly big. Some did feel like some of the pajamas ran a little small. Hanna sizing is in centimeters and is based on height. Older Hanna has only the centimeter sizing on the tag, however the newer lines have both the centimeter sizing and year. The fit is designed to grow with kids and tend to fit longer than other brands. We have included Hanna Andersson size charts for reference. 

Size charts for baby clothing, baby hats, and baby socks:

Size charts for kids’ clothing, kids’ swim, girls’ tights, and kids’ hats:

Size charts for baby shoes and kids’s shoes:

Shop Hanna Andersson on Kidizen and discover why this is a top-selling brand!

About The Author

Randi Pivec

Randi Pivec a.k.a. Violet’s Closet, is a kids clothes shopaholic and photo-obsessed mama of two who is just trying to figure this parenting thing out. She loves to answer any and all questions about Kidizen in the app and the Hello Kidizen Facebook group. When she isn’t helping other moms navigate buying and selling, she’s curating collections and brainstorming new style features.