What brands are moms starting to stock up on now that school is almost out, pools are starting to open, and playgrounds beckon? We’re highlighting a handful of brands that are being searched, carted, and bought this week. Take a look for yourself and grab one (or two) before they’re gone!
“Make kids shoes as cool as their parents.” That’s the mantra for this Australian-based shoe company, and we love it. Think safe materials, ergonomic design, and style that stands out pretty much anywhere in the world.
Have summer weddings, parties, or getaways coming up? Lilly Pulitzer makes dresses and accessories for all ages, stages, and sunny destinations.
RYLEE + CRU
When it comes to Rylee + Cru, we love the patterns from illustrator-turned-designer, Kelli Murray. The silhouettes are comfortable, hand dyed, and perfect for boys and girls in muted colors.
Made for summer adventures near and far, KEEN kids’ shoes and sandals are easy-on and easy-off, washable, and have a no-stubbed-toes guarantee thanks to the company’s iconic KEEN toe bumper.
As its name suggests, a pair of shoes from Plae is made for kids on the run. Think shock absorption, active traction, and because the company knows how important a unique sense of style can be, interchangeable tabs for customization.
You might know Honest Company for its line of eco-friendly soaps, creams, and lotions for mom and baby, but we also love their colorful swim coverups for infants!