10 Black-Owned Kid Brands We Love

In Celebration of Black History Month, we’re spotlighting Black-owned kid brands we think you’re going to love. These beloved brands are must-sees, whether shopping online or in-person. And the next time you’re looking for something NEW and unique for your little ones, consider supporting a Black-owned business on our list!

Le Petit Organic 

Owner Sanjay Smith created the New York-based Le Petit Organic out of awareness of what was missing from the children’s clothing small shop market and a vision for diversity and inclusivity. This sustainable, vintage-inspired brand, carries fun heirloom clothing and accessories for ages 0-10 years. LPO also carries toys, decor, and many of your other favorite brands!

HarperIman Dolls 

These beautiful handmade dolls were created to provide a more meaningful representation of dolls of color on the market. Kathryn & Cynthia, a mother-daughter duo, wanted to make dolls that are more relatable and accurately depict all of the different skin tones and hair textures. Because they are custom made, you can even request hair, skin, and clothing combos. 

Miles + Milan 

Former fashion retail executive Shennel Fuller set out to develop a kid brand that provides key basics – fashion items that are playful, effortless, and current. From that vision, Miles + Milan (named after her niece and nephew) was born – a brand that grows with your child and removes the fuss in dressing to help you enjoy those precious moments a little more.

Brave + Kind Bookshop 

Curated towards diverse stories and inclusive themes, Bunnie Hilliard started The Brave + Kind Bookshop to help inspire kids (and parents!) to be Brave + Kind. You’ll find books for all ages, infants to teens, plus a few adult-appropriate books too!

SHINE Cloth 

SHINE Cloth is a beautiful cloth diaper brand handmade by Deja, in Los Angeles, California. Because they are handmade by a mom of a baby boy, the attention to detail and functionality is impeccable. They have all the right snaps, come with a tummy panel, and are super soft, not to mention that the prints are amazing and centered around black culture and social justice.

Pretty Please Teethers

Kelli Ulrey started making these teethers when she wasn’t able to find a safe and stylish teether that fit her modern style. These minimalist teethers are made with high-quality, non-toxic materials and the designs are both beautiful and functional. While Pretty Please Teethers started with teethers, they now also carry pacifiers, bibs, snack cups, toys, and even finger toothbrushes.


Nina Westbrook founded this eco-friendly apparel brand, intending to create stylish, well-crafted essentials that are responsibly crafted, comfortable, durable, and functional. Her clothes are designed to encapsulate the intentional lifestyle of families with small children by supporting them through every moment of change, growth, and movement. And she even donates a portion of the sales to youth nonprofits!

Sun and Lace

Founder Brianna started making these stylish shoes in her Midwest studio when she wasn’t able to find cute, neutral shoes for her baby boy. Her heirloom-quality, handcrafted leather shoes, and accessories are made to be passed down from brother to sister and sister to brother. If you find yourself in Stoughton, Wisconsin, stop by her brick-n-mortar store to check out the brand in-person!

Lucy Lue Organics

Tash Prendergast always dreamed of owning her own business but it was becoming a mother and not wanting to miss a big moment of her son’s life that turned that dream into a reality. Lucy Lue the brand, set out to design elevated baby essentials using premium organic cotton. They’ve intentionally incorporated soft, simple, and sustainable elements in everything they make, and their clothing is slowly and ethically made in small batches, ensuring only the best for baby+ Earth.


Seviin was born out of a search for affordable, high-quality, neutral clothing which has been the drive behind Seviin’s founder, Alayna, ever since. You’ll find many different styles to choose from, most under $25,  including joggers, onesies, rompers, and matching sets. 


About The Author

Randi Pivec

Randi Pivec a.k.a. Violet’s Closet, is a kids clothes shopaholic and photo-obsessed mama of two who is just trying to figure this parenting thing out. She loves to answer any and all questions about Kidizen in the app and the Hello Kidizen Facebook group. When she isn’t helping other moms navigate buying and selling, she’s curating collections and brainstorming new style features.